Tuesday, 11 August 2020 12:12

Episode 9 (Insurance)- NFME Webinar Series "Tailoring a New Reality- Employer's Dialogue"

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    The iconic image of gamer is a teen in his bedroom.


    However, new research has found that in fact,
    it's far more likely to be their parents, or even grandparents, blowing up aliens or solving puzzles.


    Researchers found the average US gamers is in fact
    now aged 43, married with children, and taking home $36k a year -
    while the over-70s are the group most likely to have more than ten downloaded to their phone. 

    Scroll down for video 




    Researchers found the average US gamers is in fact
    aged 43 and married with children, while the over-70s are the group most likely
    to have more than ten downloaded to their phone.



    GAMING IN FIGURES 

    Texting (78 per cent), calls (67 per cent) and taking photos (32 per cent) emerged as
    the top uses for cells, but playing games (30 per cent) beat social media (27 per cent), email (23 per cent) and listening to music
    (13 per cent).

    Most people (34 per cent) play seven days a week, with puzzle-solving the most popular genre, followed by action, social, quiz and
    sports.

    The bedroom is the most popular location for mobile gaming (68 per cent), ahead of the bathroom (53 per cent) and the workplace (39
    per cent). 


    The poll of 1,000 US mobile gamers by GuruArcade.com also found what phones are
    being used for.

    Texting (78 per cent), calls (67 per cent) and taking photos (32 per
    cent) emerged as the top uses for cells, but playing games (30 per
    cent) beat social media (27 per cent), email (23 per cent)
    and listening to music (13 per cent).

    Most people (34 per cent) played seven days a week.

    The most popular games were puzzle-solving followed by action, social,
    quiz and sports.

    The bedroom is the most popular location for mobile gaming (68 per cent),
    ahead of the bathroom (53 per cent) and the workplace (39 per cent).


    Three in ten have played in a restaurant, one in five admitted to gaming while
    dining with the family or on the commute to work, and one in ten has switched their attention from the big screen to their cell screen at a movie theater.


    The average player has four games on their mobile phone and will
    spend a little over a half an hour a day, four days
    a week, trying to improve their highest score on their favorite gaming app.





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    One in seven spends over ten hours each week with their
    eyes glued to their phones playing a game.

    It also emerged that casual gamers typically download two new gaming apps on their device
    each month.

    Sam Cross of Guru Arcade, makers of mobile game Pop Rocket
    Rescue, said: 'You can play a mobile game anytime, anywhere, since smartphones are so portable.





    Forty-one percent of people have played a mobile game for up to three
    hours in one sitting.



    TEN BIGGEST SELLING GAMES 

    1. Candy Crush Saga

    2. Angry Birds

    3. Words with Friends

    4. Clash of Clans

    5. Plants vs. Zombies

    6. The Walking Dead

    7. Fruit Ninja

    8. Real Racing 2

    9. Where's My Water

    10. Draw Something 


    'Mobile games are designed to be played in small chunks of time,
    while waiting or taking a break. It's bite-sized fun.'

    The average person is most likely to play a mobile game between 1pm and
    2pm, although one in five plays 'any time' of the day and one in eight prefers to play between the hours of 9pm and midnight.


    Forty-one percent have played a mobile game for up to
    three hours in one sitting.

    Eighty-one percent can't resist the fun these games provide and 42
    percent play because it's exercise for the brain - but their fun can sometimes mean 'game over' in a different
    sense.

    From getting fired from work, to arriving late or completely missing an event, 27 per cent confess that their mobile
    game playing has gotten them into trouble. 

    In the UK, an Ofcom study recently found 16 per cent of adults now
    exclusively use smartphones or tablets to go online,
    a 10 per cent increase on last year.


    AMERICA'S INTERNET ADDICTION 

    One-fifth of all Americans reported to being
    on the internet 'almost constantly', with young adults making up the largest percentage
    of this category.

    The majority of Americans - 73 per cent - indicated that they go online on a daily basis,
    and many go on several times per day.

    A Pew Research Center survey collected data from internet users between June and July 2015, and confirmed that Americans
    are constantly logging in.

    Young people are the most connected; the study
    found that 36 per cent of people ages 18
    to 29 are online almost constantly, and 50 per cent
    go on several times per day.

    Teens and adults were found to share similar internet habits,
    with 24 percent of teenagers reporting almost constant use, and adults coming in at a similar figure.  


    The study also found half of adults (51 per cent) who use search engines do not realise the top items on many results pages are
    adverts or sponsored links. 

    The figures are from Ofcom's Adults' Media Use And Attitudes Report. 

    'This indicates these devices are not just supplementing PCs and laptops,
    but are starting to replace them,' the regulator said.


    'There is a need for people to be more aware or savvy about
    the content they are accessing online'. 

     

     



     

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